top of page

What’s Stopping You?

An integrated campaign encouraging late filers to finally tackle their taxes, using relatable insights and playful humor across web, email, paid social, and display.

AdobeStock_473615999_white.jpg

Landing page

SI-CON-91-TY23-1-What's Stopping You_1440.jpg

Paid Social

Email

EM-CON-84-TY23-8-What’s stopping you_v1_OL Not Started.jpg

Organic social

The campaign’s UFO concept later inspired a playful World UFO Day post.

01. RESTRUCTURE LINEUP
bottom of page